Topic
Intake
Getting a brief you can quote from — the questions to ask before the number, and what to do when the whole brief is a text message.
- 4 min readWrite the job down before you startThe call was about a site. Three weeks later they asked for packaging. We were both telling the truth about a conversation that lived in the air.
- 4 min readDon’t quote the 9:41pm textA client texted “brand refresh?” at 9:41pm. I quoted $6,200 the next morning. Three weeks later I was designing a box. Boxes were not in the $6,200.
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